Stacy Bennett
Core skills
Brand Identity
Vector Illustration
Typography
Contractor Brand Identity
Fairbanks Property Services | November 2025
A high-impact, illustrative brand identity for a local contractor, designed to stand out in the home services market with a memorable, custom look.
The Challenge: A local contractor with a preference for unique visuals needed an identity that would differentiate his business from the flood of standard construction businesses in the area.
The Solution: I developed a full-on character illustration, a nod to the contractor himself, as the brand's anchor. This custom illustration, paired with bold typography and a high contrast color palette, creates an unforgettable identity system that stands out among other contractor badges.
My Role: I developed the visual direction and hand-drew the final illustration. The concept was designed to mirror the contractor's own likeness, creating a unique visual identity that reinforces the person behind the business. I paired this with bold typography and a color system designed for high-impact, ensuring the logo maintains its integrity whether viewed on a mobile screen or vehicle wrap.
