Stacy Bennett
Core skills
Creative Strategy
Mentorship & Leadership
Interactive Design
Interactive Content Strategy
UniFirst | August 2025
A strategic pilot program designed to modernize UniFirst’s digital presence by introducing interactive content creation to the internal design team.
The Challenge: To remain competitive in a digital-first market, UniFirst needed to move beyond static assets and incorporate more engaging, interactive content. The challenge was twofold: identify a platform that balanced creative power with ease of use and train a full design department, many of whom had no prior experience with interactive design tools, within a strict 30-day window.
The Solution: After researching and vetting multiple digital content development platforms, I identified Ceros as the optimal fit. I received approval for a 30-day trial period and organized a departmental content strategy. This included coordinating weekly technical trainings and establishing a collaborative learning environment where designers were encouraged to experiment with the tool's features while maintaining UniFirst’s brand integrity.
My Role: I led the team through this digital transformation by serving as the primary subject matter expert and strategic guide. I established best practices for merging UniFirst’s brand standards with the unique capabilities of interactive design. By providing hands-on guidance and creative direction, I helped the team produce 16 unique pieces of interactive content within the trial period, showcasing my ability to lead and successfully manage a team through a rapid learning curve and high-volume production sprint.
