Stacy Bennett
Core skills
Brand Adaptation
Asset Management
Visual Strategy
NASCAR Paint Scheme
Hendrick #9 Racecar | September 2024
A kinetic visual overhaul for the UniFirst No. 9 Chevrolet, redesigned to align with the 2022 corporate rebrand and Hendrick Motorsports' standards.
The Challenge: Following UniFirst’s total rebrand in 2022, the NASCAR sponsorship assets required a redesign of the No. 9 car for the 2025 season. The new design needed to be brought into full brand alignment while maintaining the dynamic, bold aesthetic required for 200 mph trackside visibility.
The Solution: I developed a refreshed design that adapted the recognizable aesthetic of UniFirst's national delivery fleet onto the body of Chase Elliott's Chevy Camaro. I incorporated the signature "UniFirst Green" and other brand elements but reimagined them using sharp angles and high-contrast accents creating a "fast" version of the brand identity.
My Role: I led the creative transition of the NASCAR sponsorship into the new brand era. I managed the visual development from concept to final mechanical production, ensuring the design met both UniFirst's brand standards and NASCAR technical regulations. I collaborated with Hendrick Motorsports to ensure the design was translated effectively onto the car's curves.
