Stacy Bennett
Core skills
Design Operations
Template System
Mentorship & Leadership
National Accounts Strategy and Operations
UniFirst | 2019–2026
Establishing a scalable design framework to support UniFirst’s largest corporate partnerships through customized sales collateral and client-specific branding.
The Challenge: UniFirst's National Accounts department requires highly customized collateral for major corporate clients. When I took over this area, the process was manual and labor-intensive. The challenge was to maintain the high level of personalization required for these mini-catalogs while significantly reducing the production timeline to meet the fast-paced demands of the sales team.
The Solution: I restructured the entire production workflow by developing a system of templates for brochures, flyers, and advertisements. These templates were designed to allow for the efficient addition of highly specific client assets, such as custom emblem placement and direct embroidery visuals. This move from one-off designs to a template-driven system drastically improved turnaround times and allowed the team to handle a higher volume of requests with greater precision.
My Role: I managed the intake and assignment of all creative requests. I served as the final gatekeeper for quality, art directing and proofreading every piece of content before it reached the customer. I acted as the bridge between our internal design team and the National Accounts department, ensuring that every custom brochure and flyer balances the client’s identity with UniFirst’s professional brand.
