Stacy Bennett
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Core skills
Logo Design
Brand Architecture
Color Theory
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Photographer Brand Identity
Hey Kate! Photography | May 2026
A vibrant, non-traditional brand identity and custom logo system designed for a professional lifestyle photographer.
The Challenge: Create a brand identity that stood out from the heavily saturated wedding and lifestyle photography industry. Her criteria required a colorful yet professional look that rejected standard photography clichés and completely avoided script fonts.
The Solution: I developed a comprehensive brand system, including a custom color palette, brand typography guidelines, and a primary logo mark. The visual identity centers on a clean, logo lockup that cleverly integrates a stylized, overlapping tulip into the lens of a classic camera silhouette. By pairing deep forest green tones with vibrant shades of violet and lavender, the brand communicates the client's energetic personality while maintaining a grounded, professional foundation.
My Role: I owned the identity design process from initial creative strategy to final production assets. I established the brand architecture, which included typography selection and color implementation. I substituted traditional cursive type for structured, high-impact sans-serif fonts to create a memorable brand presence that honors her aesthetic preferences.
