Stacy Bennett
Core skills
Brand Identity
Vector Illustration
Typography
Podcast Brand Identity
Down the Rabbit Holes Podcast | August 2019
A thematic brand mark and visual identity for a true crime and mystery podcast.
The Challenge: The podcast required a visual identity that captured the investigative nature of true crime while standing out in a saturated digital market. The logo needed to be versatile enough to function as a high-impact social media icon and a clear, legible thumbnail on podcast streaming platforms.
The Solution: I conducted a thorough analysis of true crime visuals to develop a custom mark that suggests depth and intrigue. By utilizing bold typography paired with a symbolic investigative motif, I created a brand identity that immediately signals the genre to potential listeners while maintaining a clean, professional aesthetic.
My Role: I led the full creative process from conceptual research and mood boarding to final execution. I delivered a comprehensive suite of final assets in all appropriate formats, ensuring the brand remained consistent and high-quality across both digital platforms and print-ready materials.
