Stacy Bennett
Core skills
Campaign Strategy
Landing Page Design
Content Marketing
Pro Airflow Product Campaign
UniFirst | February 2025
A multi-channel launch announcing UniFirst's exclusive offering of a high-performance workwear line, utilizing a range of digital assets to drive engagement and educate a specialized B2B audience.
The Challenge: The launch of the Pro Airflow work shirt required a cohesive digital strategy to introduce a technically advanced product to the trades market. The challenge was to balance the product’s "breathability" and "performance" innovations with a professional aesthetic that appealed to both budget-conscious decision-makers and the end-users working in extreme conditions.
The Solution: I developed a suite of digital assets, including a dedicated landing page, blog series, and social media campaign. I focused on a benefits-first approach by highlighting the shirt’s technical features and ensuring the details remained clear and engaging across all formats, from long-form educational articles to social content.
My Role: I led the visual execution across all digital touchpoints. I designed the landing page to act as the primary conversion hub and curated the social media assets to maintain a unified brand voice. I collaborated with the content team to translate technical benefits into a comprehensive blog series and case study, ensuring that performance, durability, and UniFirst's service were the focal points of the entire campaign.
