Stacy Bennett
Core skills
Brand Compliance
Digital Ad Strategy
High-Volume Production
Web Banner Ads
Memphis Grizzlies | October 2025
A high-impact digital advertising suite for a sports partnership between UniFirst and the Memphis Grizzlies, featured on the team's official website and mobile platforms.
The Challenge: Create a suite of banner ads, ranging from mobile-friendly ribbons to large-scale units, that maintained a consistent "Level Up" message while optimizing for maximum engagement on the Memphis Grizzlies digital platforms.
The Solution: I developed a series of digital assets using dynamic compositions and action-oriented imagery tailored to a sports audience. By prioritizing a clear visual hierarchy and high-contrast "Get Started" CTAs, I ensured the ads were legible and impactful across all devices, regardless of size or placement constraints.
My Role: I led the visual design and technical production of the full digital suite. I managed the translation of the campaign's core creative into over ten different aspect ratios, ensuring every asset met exact pixel specifications and brand requirements while delivering the high volume of creative within a compressed timeline.
